Peerless Pressure is a name that I, the owner, Devin Davis created from being inspired through this fashion influence page called Peerless Magazine. Due to the fact that I am a fashion guru, I kept up with that page. As far as the brand name itself, "Pressure" is a word that always stuck with me. Peerless means unmatched; nobody can be you, but you. Moreover, because I am a Kappa, we are meant to bring the heat. The diamond comes from being a NUPE itself because we are diamonds; the pressure itself is the diamond. Peerless Pressure is about self love and care and being true to yourself; your peers will do the same. There is only one you and remember that nobody can be you better than "you". Every fit that I put on is "peerless", and I'm bringing "pressure" behind it. Peerless Pressure is an art within itself. "You look good. You feel good".